What's Up With This - Old Navy? Really?

This is not a dig at Old Navy. I own several things from there. I am stumped about this bear, however. I noticed a thread on one of the eBay boards about it. You can learn a lot from those boards but they are hard to navigate. Was it a promotional item? Is it especially soft? Perhaps I am so attuned to shopping for traditional collectibles that I just don't think about Old Navy items as "wanted."  I will be watching for these at yard sales this year. The last two sold on eBay for $27.99 & $29.99. Does anyone know what they sold for new in stores? I was unable to find a royalty-free picture, so you will have to check out the completed auctions to see it.  Click to see completed auctions.